NIL-Focused Discussion

[DFW HOYA]

All this sounds practical if you're Ohio State, but for schools like Georgetown it's a mess.

The House v. NCAA settlement provided FBS schools to allot up to 22% of average Power 5 revenue annually ($21 million), for revenue sharing across all-student athletes, not just football and men's basketball. That's just 11 percent of Ohio State's annual inbound revenue, but it wouldn't work at Georgetown in that that's twice as much as the University likely brings in across 1) Big East media rights, 2) basketball ticket sales, 3) football and women's basketball, and 4) everyone else.

For purposes of example, let's say $10 million is Georgetown's inbound revenue figure across all sources. A 22% cut for revenue sharing is $2.2 million. Across all student athletes, that's $3,021.97 per person. Or if you restrict it just to scholarship recipients, $17,187.50. Even if you limit it to 28 men's and women's basketball players it doesn't address the source: where does Georgetown make up $3 million (rev sharing + its share of the House costs, about $600K a year) from inbound revenues? It would have to average close to 13,000 paid per men's basketball game (November right through March) to do this; otherwise, it has to cut assistant coaches and staff to make up the difference, or take a big chunk from the largest line item in the budget, the head men's basketball coaching salary. Ed Cooley's money is set in his contract, but his successor might not be getting anything close to that if such a large amount needs to be accounted for elsewhere. (Donations won't automatically cover it either, now that major gifts may end up with a third party NIL.)

All of this is not what intercollegiate athletics should be about, but it illuminates the odd place Georgetown sits with one revenue sport that consumes 54 percent of operating expenses. Any financial changes to this model, positive or negative, will affect basketball directly, and not necessarily for the better.

[EtomicB]

Oct 22, 2024 18:52:39 GMT -5 DFW HOYA said:

All this sounds practical if you're Ohio State, but for schools like Georgetown it's a mess.

The House v. NCAA settlement provided FBS schools to allot up to 22% of average Power 5 revenue annually ($21 million), for revenue sharing across all-student athletes, not just football and men's basketball. That's just 11 percent of Ohio State's annual inbound revenue, but it wouldn't work at Georgetown in that that's twice as much as the University likely brings in across 1) Big East media rights, 2) basketball ticket sales, 3) football and women's basketball, and 4) everyone else.

For purposes of example, let's say $10 million is Georgetown's inbound revenue figure across all sources. A 22% cut for revenue sharing is $2.2 million. Across all student athletes, that's $3,021.97 per person. Or if you restrict it just to scholarship recipients, $17,187.50. Even if you limit it to 28 men's and women's basketball players it doesn't address the source: where does Georgetown make up $3 million (rev sharing + its share of the House costs, about $600K a year) from inbound revenues? It would have to average close to 13,000 paid per men's basketball game (November right through March) to do this; otherwise, it has to cut assistant coaches and staff to make up the difference, or take a big chunk from the largest line item in the budget, the head men's basketball coaching salary. Ed Cooley's money is set in his contract, but his successor might not be getting anything close to that if such a large amount needs to be accounted for elsewhere. (Donations won't automatically cover it either, now that major gifts may end up with a third party NIL.)

All of this is not what intercollegiate athletics should be about, but it illuminates the odd place Georgetown sits with one revenue sport that consumes 54 percent of operating expenses. Any financial changes to this model, positive or negative, will affect basketball directly, and not necessarily for the better.

I don't like using an Ohio State or other top of the conference P5 schools. Xavier, Marquette, Creighton, Nova do not seem to have issues navigating NIL, if they can thrive why can't Gtown?

“There are so many different variables that you’re trying to understand and educate yourself on, but this is a great opportunity for our student-athletes … how they can brand and market themselves,” said Napolillo. “It also allows us to show our corporate sponsors and fans – anyone who is thinking about partnering with Providence College – the power of the brand.

“We don’t control the variables [regarding NIL], but what we can control is how we can be a leader in it and how we’re going to galvanize people,” Napolillo added.


To Braly Keller – Director of NIL & Business Insights via Opendorse – a Media Day event like the one organized by Providence helps to lay out what exactly an NIL journey entails, starting with creating a profile and going from there.

“They’re seeing how the experience plays out, right down to the one-yard line,” said Keller, using a football term to explain how Opendorse seeks to put athletes in position to make a deal with a company. “The vision of Steve and the entire [PC] athletic department to want to partner in something like this shows that they’ve made it a priority.”

[DFW HOYA]

Oct 22, 2024 19:17:59 GMT -5 EtomicB said:

I don't like using an Ohio State or other top of the conference P5 schools. Xavier, Marquette, Creighton, Nova do not seem to have issues navigating NIL, if they can thrive why can't Gtown?

On strictly athletic budgets, Xavier, Marquette, and Creighton have lower budgets, smaller departments, and a much larger revenue cushion from men's basketball:

--Xavier posted revenues of $17 million with an on-campus arena (i.e., no rent) that sells out 100% of 10,224 seats every game, every season. Xavier has only 331 student athletes to GU's 728.

--Marquette posted revenues of $20 million at Fiserv Forum and average 16,307 per game. Like X, Marquette has 331 student athletes.

--Creighton posted revenues of $16 million and average a whopping 17,269 per game--this for an student population of just 4,172. They have 320 student athletes in total.

--Villanova posted revenues of $18 million but averaged just 8,932 a game last season (all but four on-campus), so their revenues may be plateauing as the NCAA credits expire. Their overall situation is the closest to Georgetown, but they also spend about $4.5 million more on CAA football than Georgetown does in the Patriot League. With Richmond moving football from the CAA to the PL in 2025, it bears watching if Villanova sees this as a lower cost option.

On NIL, Creighton, Marquette, and Providence were a year or two ahead of everyone else in the Big East on NIL support and their collectives have broad based university and community awareness. How many Georgetown alumni at-large have heard about Hoyas Rising? How many in the DC community?

[EtomicB]

Oct 22, 2024 19:53:13 GMT -5 DFW HOYA said:

Oct 22, 2024 19:17:59 GMT -5 EtomicB said:

I don't like using an Ohio State or other top of the conference P5 schools. Xavier, Marquette, Creighton, Nova do not seem to have issues navigating NIL, if they can thrive why can't Gtown?

On strictly athletic budgets, Xavier, Marquette, and Creighton have lower budgets, smaller departments, and a much larger revenue cushion from men's basketball:

--Xavier posted revenues of $17 million with an on-campus arena (i.e., no rent) that sells out 100% of 10,224 seats every game, every season. Xavier has only 331 student athletes to GU's 728.

--Marquette posted revenues of $20 million at Fiserv Forum and average 16,307 per game. Like X, Marquette has 331 student athletes.

--Creighton posted revenues of $16 million and average a whopping 17,269 per game--this for an student population of just 4,172. They have 320 student athletes in total.

--Villanova posted revenues of $18 million but averaged just 8,932 a game last season (all but four on-campus), so their revenues may be plateauing as the NCAA credits expire. Their overall situation is the closest to Georgetown, but they also spend about $4.5 million more on CAA football than Georgetown does in the Patriot League. With Richmond moving football from the CAA to the PL in 2025, it bears watching if Villanova sees this as a lower cost option.

On NIL, Creighton, Marquette, and Providence were a year or two ahead of everyone else in the Big East on NIL support and their collectives have broad based university and community awareness. How many Georgetown alumni at-large have heard about Hoyas Rising? How many in the DC community?

My instinct is to ask why Gtown has twice as many student athletes as these other schools, but it doesn't matter much now the truth is Non P5 schools have to be proactive, especially regarding the signature sport at the school.

NIL is here to stay, so the question is, what is Gtown going to do to ensure that its sports programs thrive in this new era?

[EtomicB]

hoyasaxa2003

Geno is with you..

[EtomicB]

This could be a good look for college ball...