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Post by saxacalhoya on Oct 31, 2007 13:42:32 GMT -5
Exorcist - I really like your ideas. All three would work and are very good... Any way to send them to GU? Also, we should remember that ads are not just for TV. Think about the thousands of kids that must go to the GU website when they are thinking about college choices and applying. All three of these would make very good "online" ads. It's already done, I know one of the posters on this thread is involved in the production.
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Post by HoyaSinceBirth on Oct 31, 2007 14:31:36 GMT -5
Speaking of out dated pieces of crap, has anyone bothered to look at the on campus maps of the school They haven't been upsdated in years. South West quad doesn't even exist on the map. I've had to help countless numbers of families who are staring at the map lost because the building they're looking for wasn't built before the map was created.
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Eurostar
Golden Hoya (over 1000 posts)
Posts: 1,095
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Post by Eurostar on Oct 31, 2007 14:47:53 GMT -5
It was done circa 1997. A friend is shown for a half-second. My ideas. These are presented royalty-free, no credit need be given if they vaporize the old ad. Idea #1 : What's A Hoya? Scene 1: Opposing Basketball Arena. Hostile, orange-clad crowd chanting "What's A Hoya" from actual game footage. Scene 2: Gray text on blue background flashes names of prominent alumni and what they're famous for while a light female voice mentions each. What starts quickly suddenly becomes a flood, each faster than the last. Scene 3: Gray text on blue background, with intonation by someone with a deep voice. "They know what a Hoya is." "Do you?" "Georgetown University". Idea #2 : Hoya Saxa Scene 1 : Subtitled throughout, people in different locales say "My name is X, and I am a Georgetown alum" in different languages while happy music plays. Intoned midway through "People come from all over the world to study at Georgetown so they can make the world a better place." People continue speaking... "And by the end, they all speak the same language". Music rises. Scene 2: Back to all the people, each now saying "Hoya Saxa". Scene 3: "Georgetown. Leading the way in the world." Idea #3 : We Are Georgetown. Scene 1: Show a crowd of current students, all in Hoya gear. One says "I'm a conservative". Another says "I'm a liberal". Another says "I'm Catholic." "I'm Muslim". "I don't think we do enough to help the poor". "I think we need to leave the United Nations". as more voices come out. All the voices stop. One person per sentence says: "You learn two things very quickly at Georgetown. The first is that you learn the most when you learn with those who share viewpoints different than your own. And the second is that..." Scene 2: Georgetown game footage. Pan to student section doing "We Are / Georgetown" cheer. Back to Scene 1: "when we are unified, we are unstoppable." All students say together "We are Georgetown". These ideas are all awesome. I feel like any one would be the best college commercial out there. Maybe we could do a commercial contest that runs throughout the year, like we had rival reels last year. The winner would be the next commercial, or would be able to expand the winning idea (on a bigger budget) to shoot the next commercial. If there are a few that are good, we could use them all and have networks rotate the commercials during games. Even a good commercial gets old, and we are gonna be on TV a lot this year and hopefully in the future, so multiple commercials would be nice.
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SoCalHoya
Golden Hoya (over 1000 posts)
No es bueno
Posts: 1,313
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Post by SoCalHoya on Oct 31, 2007 15:44:23 GMT -5
I think any of these ideas would be great. Anybody have contacts at the University to make this happen?
I actually like the Michigan commercial with "Hail to the Victors" on the xylo. It's classy (and it features interesting alumni). We could take a page outta that playbook.
I like Notre Dame's new "Fighting" commercial, too. The candle-lighting applicant one is cuh-reepy. As someone else rightly said, it's probably sacrilegious too.
The reference to "Rhodes Scholars" and academia in the old commercials should stay, to a certain extent. The message just needs to be sent a little savvier. Right now it sounds so forced.
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CTHoya08
Diamond Hoya (over 2500 posts)
Bring back Izzo!
Posts: 2,915
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Post by CTHoya08 on Oct 31, 2007 15:57:55 GMT -5
I really like the ND ones from last year (possibly two years ago) with the "X Like a Champion Today" signs in all the different offices, with X saying Judge, Heal etc. based on the office type.
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theexorcist
Diamond Hoya (over 2500 posts)
Posts: 3,506
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Post by theexorcist on Oct 31, 2007 16:18:58 GMT -5
During the Michael Vick years, VT had a set of commercials - it's happening ... at Virginia Tech - and last year's research in action - www.unirel.vt.edu/audio_video/20060921_halftime_video.php - on research they were working on. Really, really cool. The current VT commercials are impressive, too. Lots of people in different walks of life saying "We are Virginia Tech". They acknowledge the tragedy, but don't dwell on it. That UM Apollo 15 ad is pretty darn impressive on its own. I think Georgetown still has the most Foreign Service Officers of any school, plus I think that we still rank #1 on Peace Corps volunteers (whose "will you be ready" campaign is pretty cool, too) - there's a "Georgetown by the numbers" ad that could also be done.
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CaliHoya
Golden Hoya (over 1000 posts)
Posts: 1,188
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Post by CaliHoya on Oct 31, 2007 17:39:38 GMT -5
It was done circa 1997. A friend is shown for a half-second. My ideas. These are presented royalty-free, no credit need be given if they vaporize the old ad. Idea #1 : What's A Hoya? Scene 1: Opposing Basketball Arena. Hostile, orange-clad crowd chanting "What's A Hoya" from actual game footage. Scene 2: Gray text on blue background flashes names of prominent alumni and what they're famous for while a light female voice mentions each. What starts quickly suddenly becomes a flood, each faster than the last. Scene 3: Gray text on blue background, with intonation by someone with a deep voice. "They know what a Hoya is." "Do you?" "Georgetown University". Idea #2 : Hoya Saxa Scene 1 : Subtitled throughout, people in different locales say "My name is X, and I am a Georgetown alum" in different languages while happy music plays. Intoned midway through "People come from all over the world to study at Georgetown so they can make the world a better place." People continue speaking... "And by the end, they all speak the same language". Music rises. Scene 2: Back to all the people, each now saying "Hoya Saxa". Scene 3: "Georgetown. Leading the way in the world." Idea #3 : We Are Georgetown. Scene 1: Show a crowd of current students, all in Hoya gear. One says "I'm a conservative". Another says "I'm a liberal". Another says "I'm Catholic." "I'm Muslim". "I don't think we do enough to help the poor". "I think we need to leave the United Nations". as more voices come out. All the voices stop. One person per sentence says: "You learn two things very quickly at Georgetown. The first is that you learn the most when you learn with those who share viewpoints different than your own. And the second is that..." Scene 2: Georgetown game footage. Pan to student section doing "We Are / Georgetown" cheer. Back to Scene 1: "when we are unified, we are unstoppable." All students say together "We are Georgetown". These ideas are all awesome. I feel like any one would be the best college commercial out there. Maybe we could do a commercial contest that runs throughout the year, like we had rival reels last year. The winner would be the next commercial, or would be able to expand the winning idea (on a bigger budget) to shoot the next commercial. If there are a few that are good, we could use them all and have networks rotate the commercials during games. Even a good commercial gets old, and we are gonna be on TV a lot this year and hopefully in the future, so multiple commercials would be nice. I think this is a great idea. Does anyone have contacts with the person who chooses the rival reels? If we don't have a department that produces the video, we might as well have our talented students (or theexorcist) do it.
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mapei
Golden Hoya (over 1000 posts)
Posts: 2,089
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Post by mapei on Oct 31, 2007 21:10:48 GMT -5
I especially like the first two of those concepts. Really good.
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Post by strummer8526 on Oct 31, 2007 21:26:55 GMT -5
Speaking of out dated pieces of crap, has anyone bothered to look at the on campus maps of the school They haven't been upsdated in years. South West quad doesn't even exist on the map. I've had to help countless numbers of families who are staring at the map lost because the building they're looking for wasn't built before the map was created. I thought that Class of '07's Senior Class Gift should have been new maps. Thanks to my favorite completely non-secret "secret" society, and the Office of Advancement, and the Voice's proclaimed "Joe Hoya," we all got to donate our money to the Georgetown Fund...aka, no one has any idea what the money has been squandered on. I bet it was for the "We Know How To Party" website.
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The Stig
Diamond Hoya (over 2500 posts)
Posts: 2,844
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Post by The Stig on Nov 1, 2007 6:22:27 GMT -5
Maybe we could do a commercial contest that runs throughout the year, like we had rival reels last year. The winner would be the next commercial, or would be able to expand the winning idea (on a bigger budget) to shoot the next commercial. If there are a few that are good, we could use them all and have networks rotate the commercials during games. Even a good commercial gets old, and we are gonna be on TV a lot this year and hopefully in the future, so multiple commercials would be nice. That's a superb idea. There's plenty of talent out there - if the University included some reward for the winning entry I'm sure they could get some fine ideas.
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PhillyHoya
Golden Hoya (over 1000 posts)
Posts: 2,016
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Post by PhillyHoya on Nov 1, 2007 9:51:37 GMT -5
Speaking of out dated pieces of crap, has anyone bothered to look at the on campus maps of the school They haven't been upsdated in years. South West quad doesn't even exist on the map. I've had to help countless numbers of families who are staring at the map lost because the building they're looking for wasn't built before the map was created. I thought that Class of '07's Senior Class Gift should have been new maps. Thanks to my favorite completely non-secret "secret" society, and the Office of Advancement, and the Voice's proclaimed "Joe Hoya," we all got to donate our money to the Georgetown Fund...aka, no one has any idea what the money has been squandered on. I bet it was for the "We Know How To Party" website. I voted for these for the '06 Senior Gift as well. My 2-minute handdrawn maps of campus are more accurate than those things. According to those we also still have a baseball field, track and a football field on Kehoe. When I found out putting a bench and some bricks outside of Reiss was the winner, I refused to donate. Then again, it could be worse - the '05 senior gift? A sign tracking senior gifts in Leavey.
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Post by saxacalhoya on Nov 1, 2007 12:57:05 GMT -5
The commercials live in Porterfield's world and dairishhoya is the best person to send your ideas to since I know he works on these projects. As he mentioned earlier in the thread he's happy to have the ideas/comments PM'd to him.
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Post by mrsparkle12 on Nov 1, 2007 14:02:49 GMT -5
Maybe we could do a commercial contest that runs throughout the year, like we had rival reels last year. The winner would be the next commercial, or would be able to expand the winning idea (on a bigger budget) to shoot the next commercial. If there are a few that are good, we could use them all and have networks rotate the commercials during games. Even a good commercial gets old, and we are gonna be on TV a lot this year and hopefully in the future, so multiple commercials would be nice. That's a superb idea. There's plenty of talent out there - if the University included some reward for the winning entry I'm sure they could get some fine ideas. Why doesn't Georgetown emulate the PR campaigns of the world's leading educational institutions and simply scroll through a rundown of all the opportunities a Georgetown education will provide: - TV/VCR Repair - Interior Decorating - Medical Coding and Billing - Floral Design - Private Investor - Bridal Consultant - Dental Assistant - Medical Transcriptionist - Criminal Justice
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Post by dairishhoya on Nov 1, 2007 17:46:13 GMT -5
The commercials live in Porterfield's world and dairishhoya is the best person to send your ideas to since I know he works on these projects. As he mentioned earlier in the thread he's happy to have the ideas/comments PM'd to him. Thanks Saxa. Yes, I work for Dr. Porterfield and as I said at the beginning of the thread I'm happy to have a conversation in PM about this topic (e.g., future commercial ideas, the effectiveness of commercials in recruiting versus brand extension, how these commercials are seen and leveraged across our peer institutions and higher education in general, etc.) or any other digital media discussions.
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mchoya
Bulldog (over 250 posts)
Posts: 377
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Post by mchoya on Nov 12, 2007 20:30:15 GMT -5
Why doesn't Georgetown emulate the PR campaigns of the world's leading educational institutions and simply scroll through a rundown of all the opportunities a Georgetown education will provide: - TV/VCR Repair - Interior Decorating - Medical Coding and Billing - Floral Design - Private Investor - Bridal Consultant - Dental Assistant - Medical Transcriptionist - Criminal Justice Don't forget about computer technician and paralegal.
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PhillyHoya
Golden Hoya (over 1000 posts)
Posts: 2,016
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Post by PhillyHoya on Nov 12, 2007 21:20:10 GMT -5
Why doesn't Georgetown emulate the PR campaigns of the world's leading educational institutions and simply scroll through a rundown of all the opportunities a Georgetown education will provide: - TV/VCR Repair - Interior Decorating - Medical Coding and Billing - Floral Design - Private Investor - Bridal Consultant - Dental Assistant - Medical Transcriptionist - Criminal Justice Don't forget about computer technician and paralegal. And you can even get a class ring now!
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