GU Names Chief Marketing Officer

[hoya01]

Bill O'Leary Named Chief Marketing Officer and Assistant Vice President for Marketing and Communications

Washington, D.C. – Georgetown University today announced the appointment of Bill O’Leary as Chief Marketing Officer and Associate Vice President for Marketing and Communications in the Office of Advancement. O’Leary’s appointment as Georgetown's first Chief Marketing Officer completes the seven-member senior management team led by Vice President Jim Langley.

As Chief Marketing Officer, O’Leary’s responsibilities will include the leadership of institutional market positioning, strategic marketing and communications, assurance of content coherence and quality, and proposal and business plan development targeted at institutional investors. O’Leary will have functional oversight for Advancement Marketing and Creative Services, Stewardship and Donor Communications, New Media Services, and Special Events, and he will serve as the Advancement liaison to the University’s Public Affairs division

explore.georgetown.edu/news/?ID=25310


I will be interested to see if we notice a change in university communication, including alumni magazines, University's website, etc.

[hoya4ever]

The best part is that he has marketing experience with financial organizations. According to the article, he was in Fannie Mae and did strategy for them and their clients/lenders/associates. His experience with getting money therefore is pretty good. Plus he got his MBA from Georgetown and is therefore a Hoya. In my mind Hoyas should be running Georgetown and he could care about this place more.

[DFW HOYA]

hoya01 said:

I will be interested to see if we notice a change in university communication, including alumni magazines, University's website, etc.

I think the CMO title might confuse people--he is an assoc. VP for Advancement (formerly known as Alumni and University Relations) and would not have line authority over other groups which are invovled in their own communications--the magazine, for example, is not controlled by Advancement, but Public Relations. The website falls under another group entirely.

Georgetown remains very balkanized in terms of groups with their own missions and communications, and I think many groups and schools are resistant to hand them over to anyone.