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Post by HoyaSinceBirth on Nov 2, 2014 13:51:08 GMT -5
Why not just fold the Season ticket holders part underneath prior to hanging it on your wall. Seems like that would solve the "problem".
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seaweed
Diamond Hoya (over 2500 posts)
Posts: 4,664
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Post by seaweed on Nov 2, 2014 14:49:24 GMT -5
Why not just fold the Season ticket holders part underneath prior to hanging it on your wall. Seems like that would solve the "problem". So would scissors
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FLHoya
Diamond Hoya (over 2500 posts)
Proud Member of Generation Burton
Posts: 4,544
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Post by FLHoya on Nov 2, 2014 19:59:40 GMT -5
The best overarching explanation I can think of is this: it violates a cardinal rule of good marketing practice - show, don't tell! It doesn't have to be all show, no tell either! A better effort by the McDonough Industrial Complex was the special edition WAG shirt made for seasons ticket holders a few seasons ago. It was the same design as that year's WAG shirt, but it had a small slogan on one sleeve that read "Hoya Faithful Official Season Ticket Holder". Enough to be "special" but subtle enough to not be obtrusive. So it's possible to do something unique without wrecking a flag. There's another element of the flag I don't like, and that's the PNC logo. Yeah, I know, we need sponsors and PNC probably paid for some of this. But think about another WAG shirt moment--the time when McD started putting an AOL logo on the sleeve. Not a enormous logo either, but still an advert. Hoyatalk and Hoya fans generally did not like that at all, and no wonder. The WAG shirt was created as a grassroots effort started by student fans, manufactured for several years by Hoya Blue with some assistance from McD, in part to raise funds for HB roadtrips and such. McD later took the whole show over (minus actually choosing the slogan) from HB and all of a sudden your grandma's ISP is on my sleeve. Not good symbolism. What kills me is they were so close! Most of the people here seem to be of the same opinion: awesome idea...if it were just the G logo, but you went out and ruined it. And stuck a really oddly placed strip of 3M adhesive on it. If I had to guess, part of what McD may have been going for with the flag was a little viral marketing. They sent Jabril and Mikail out to deliver season tickets to donors [a href="http://"][/a] and take pictures with the flag, and they asked people to tweet them photos [a href="http://"][/a]. So good job, good effort on sending out Jabril/Mikail...but that really only requires having one or two flags. I don't get the sense from searching Twitter (apparently you were supposed to hashtag #HoyaPride with pics of you with the flag) that really anybody responded back, and even in the photo stitch in RusskyHoya's post, two of those people are Lee Reed and Brian McGuire. I think part of the disconnect is the wrong thing is emphasized in this campaign. If you want to get people to respond to your marketing in this sort of campaign, you've got to either play on tribal loyalty or give people something to show off that they're really proud of/excited for. For the former: I'd happily tweet a picture of myself wearing a jersey, WAG shirt, etc on Gameday--that plays to the tribal loyalty of being a Georgetown fan (and ya know, brings people together). For the latter: IDK about you guys, but the fact that I'm a season ticket holder doesn't in and of itself get me all hot and bothered. If I fly that flag, what am I doing, celebrating a transaction? I'm already a Georgetown fan--we've got that covered, ain't nothing special about me sitting in the same chair 15 times a year to express this fact. But you can still pull this kind of thing off. Georgetown did a spectacular job with a Twitter-based campaign this summer called #GeorgetownBound (see here: storify.com/gualumni/alumni-welcome-georgetownbound-hoyas ). They basically emailed PDFs/pictures to anyone interested--incoming students, Alumni reps around the country, the Tombs staff--with the distance from their location to the Hilltop (1,056 feet from Tombs!) and had them take a picture with it. I saw it on Twitter and thought it was brilliant, and made me smile/happy to be a Hoya. It hit both points: it played on everyone's common love of Georgetown, and it played on incoming students' excitement to be leaving for college, the pride of getting into Georgetown. Plus, it was unique to each person because the distance called back to your hometown. It cost almost nothing--they sent people a PDF! And the hashtag on the bottom of the paper helped it spread. One probably relevant point here: I'm told the person who came up with/ran that campaign in the Office of Advancement is from the Class of 2007. I'm not being ageist, and I don't know for sure who in McD cleared the 3M Flag, but there's probably a lesson there.
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FLHoya
Diamond Hoya (over 2500 posts)
Proud Member of Generation Burton
Posts: 4,544
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Post by FLHoya on Nov 2, 2014 20:04:04 GMT -5
Why not just fold the Season ticket holders part underneath prior to hanging it on your wall. Seems like that would solve the "problem". While you're MacGyvering that solution, if you find out the purpose of the 3M tape on 1/2 of one side of the flag, we're all ears.
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Post by BubbleVisionBiff on Nov 2, 2014 21:27:23 GMT -5
I hope PJ doesn't read this....
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prhoya
Blue & Gray (over 10,000 posts)
Posts: 23,306
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Post by prhoya on Nov 3, 2014 7:07:06 GMT -5
"Delightfully tacky yet unrefined."
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Post by ColumbiaHeightsHoya on Nov 3, 2014 8:55:31 GMT -5
The 3M tape was placed so we could get this thread up to ten plus pages. Genius move in my book.
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