prhoya
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Post by prhoya on Apr 5, 2005 14:29:01 GMT -5
msn.foxsports.com/cbk/story/3513772Krzyzewski defends American Express ad Appearing on Sporting News Radio's "James Brown Show," Duke coach Mike Krzyzewski defended his appearance in an American Express commercial against critics who have suggested the ad gives the Blue Devils an unfair recruiting advantage. Coach K on his American Express ad: "If someone thinks that's a recruiting advantage or that's why it's done, I feel bad for them. I'm proud of it." (Doug Pensinger / Getty Images) "Well, we're honored," Krzyzewski said. "It's part of this initiative to get college out there. We don't need a commercial to recruit. We have what we've done for 25 years and Duke University. That (the commercial) has nothing about recruiting for basketball players. "I'm not going to apologize for that," Krzyzewski added. "It's done in great taste. If someone thinks that's a recruiting advantage or that's why it's done, I feel bad for them. I'm proud of it." [SNIP - you can find the entire article via the link above]
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prhoya
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Post by prhoya on Apr 5, 2005 14:34:18 GMT -5
It's outrageous... Thousands of high school players and their parents watched this ads. The NCAA should intervene and establish clear-cut rules to deal with future ads of the same nature.
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the_way
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Post by the_way on Apr 5, 2005 14:38:04 GMT -5
Its bogus. There is nothing wrong with the Ad. If you win as many times Coach K has over the years, that is enough to recruit players in itself.
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Cambridge
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Post by Cambridge on Apr 5, 2005 14:44:32 GMT -5
Its bogus. There is nothing wrong with the Ad. If you win as many times Coach K has over the years, that is enough to recruit players in itself. The ad is just another example of the hypocracy of the NCAA...promotion is fine if it brings gold into their coffers, but if its to feed the family of a student athlete it's tantamount to treason. There is a special place in hell for people who justify their greed via hypocracy. As to the Coach K's feigned naivete, please, while Coach K may have earned his reputation and recruiting edge on the court, how does that excuse him from getting an advantage from this commercial? Just because he is already a good coach and a good recruiter doesn't mean he should get an unfair advantage via a promo commercial on national TV... |
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ShimmyJr
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Post by ShimmyJr on Apr 5, 2005 14:45:52 GMT -5
no its not bogus - it is bullcrap - Coach Krybaby being a defiant prick isn't surprising.
it is a free 30-second advertisement for the school that was aired at the height of college basketball watching - i mean come on - sure they don't NEED it to recruit, but please don't tell me it doesn't help - it is just another aspect of exposure that kids want...
it is an unfair advantage
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RDF
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Post by RDF on Apr 5, 2005 14:52:29 GMT -5
I've got no problem with K doing the ad, but more of a problem of FALSE ADVERSTISEMENT. For instance, why didn't the ad say:
"I don't want to develop you as basketball player, but I want you armed for life--Well unless you are a BAD BASKETBALL TEAM and then I'll pass you off on an overmatched, sweataholic Assistant Coach as I go leave you for wolves, and obsolve those losses from my record"
And can't leave out.......
"Come to Duke and you will not only better yourself as a player and person, but your parents will get jobs they aren't qualified for and we'll pay the beejesus to them for your talents and let your dorky little brother paint his face and hang with our fans--which is like being a 5 year old boy at a Michael Jackson sleepover".
Now my beef isn't with American Express or K for the commercial but rather the FALSE ADVERTISING they are showing over and over. Then again, K should get an award for his acting--as he was top notch and in addition to his dramatic "faint" that looked more like a nap to me, he's shown his depth as an actor this year. Besides that, American Express had to probably bleep out every other word he used as he's known to throw a lot of "Verbal bouquets" on the sideline.
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prhoya
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Post by prhoya on Apr 5, 2005 14:54:14 GMT -5
No, it's not bogus. Granted that his winning record is enough for Coach K to recruit the best, but that does not mean that he should be featured in an nationally televised ad in the middle of the dead recruiting period. The lesson should not be, if you win, you get an unfair advantage over other recruiters. Duke has enough advantage with Dukie V and ESPN ramblings.
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the_way
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Post by the_way on Apr 5, 2005 14:55:25 GMT -5
It not an unfair advantage. You mean to tell me somebody who may hypethetically sign on the dotted line with another school, will just automatically drop his pen, change his mind, and sign with Duke because of that Commercial. Kids aren't naive. Maybe those who believe the that commercial does anything besides fill Coach K's and American Express' pockets are naive. Its bogus. This is what happens when you win. Everybody is jealous because you get all the perks. But if the shoe was on the other foot, everybody else would do it. That commercial has been airing all winter, not just final 4 weekend. Kids aren't stupid. If you are actually involved with kids, you find out they are a lot smarter than you think.
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SFHoya99
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Post by SFHoya99 on Apr 5, 2005 15:01:39 GMT -5
Hey, if they are going to allow it, let's take advantage of it.
There's no one associated with Georgetown that has the market presence of K or DeNiro or Joe Torre or any number of other celebrity endorsers.
And academically speaking, we don't have the name of a Harvard.
However, we are the University that had the first African-American president; the first University with a National Championship-winning African-American Head Coach; and we continually get ranked as one of the better schools for African Americans in the US.
You can't tell me we can't get a corporate sponsor who is interested in aligning themselves with that kind of profile, say during black history month.
And if Thompson, Jr. and the III get mentioned...
I'm fully aware that sme people may consider this exploitation. Done the right way, it can be promotion for equality. Done the wrong way, it is dirty.
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prhoya
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Post by prhoya on Apr 5, 2005 15:07:38 GMT -5
Yes, it's an unfair advantage. I can see the parents thinking this is who I want my kid to play for because he has all this values, and so on. It's naive of you to think that kids make this decision by themselves. They sit down with their parents, their high school couselors, past coaches, etc...
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FOTP
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Post by FOTP on Apr 5, 2005 15:17:39 GMT -5
If some kid picks Duke because Coach K is in an ad then he's got some serious issues. Duke and Coach K recruit well because of his coaching and track record of winning...not a commerical. Last time I checked this is a free world where AMEX can pick anyone they please to be a corporate spokeperson. The day the NCAA regulates what commericals can and can't air and who can be in them is the day our country is finished. Coach K is going to get any player he wants for the foreseeable future. He's just making a buck to make up for the difference in the Lakers job and the Duke job  Anyway...AMEX is the big winner in this one because it's all anyone can talk about... |
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prhoya
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Post by prhoya on Apr 5, 2005 15:24:48 GMT -5
I'm sure that the NCAA, an organization promoting fairness in sports, could intervene and it wouldn't be the end of all days.
I agree that the big winner is AMEX.
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the_way
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Post by the_way on Apr 5, 2005 15:28:25 GMT -5
Hey, if they are going to allow it, let's take advantage of it. There's no one associated with Georgetown that has the market presence of K or DeNiro or Joe Torre or any number of other celebrity endorsers. And academically speaking, we don't have the name of a Harvard. However, we are the University that had the first African-American president; the first University with a National Championship-winning African-American Head Coach; and we continually get ranked as one of the better schools for African Americans in the US. You can't tell me we can't get a corporate sponsor who is interested in aligning themselves with that kind of profile, say during black history month. And if Thompson, Jr. and the III get mentioned... I'm fully aware that sme people may consider this exploitation. Done the right way, it can be promotion for equality. Done the wrong way, it is dirty. LOL. We don't have to go that far. We just have to win ball games. |
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SFHoya99
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Post by SFHoya99 on Apr 5, 2005 15:30:58 GMT -5
LOL. We don't have to go that far. We just have to win ball games. True. But at least can we update that commercial we play during our televised games? |
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Cambridge
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Post by Cambridge on Apr 5, 2005 15:39:25 GMT -5
If some kid picks Duke because Coach K is in an ad then he's got some serious issues. Duke and Coach K recruit well because of his coaching and track record of winning...not a commerical. Last time I checked this is a free world where AMEX can pick anyone they please to be a corporate spokeperson. The day the NCAA regulates what commericals can and can't air and who can be in them is the day our country is finished. Coach K is going to get any player he wants for the foreseeable future. He's just making a buck to make up for the difference in the Lakers job and the Duke job Anyway...AMEX is the big winner in this one because it's all anyone can talk about... Players can't be in commercials and college athletics role in advertising IS heavily regulated. But apparently, coaches can put their ugly mug in a commercial and just lap it up. Makes absolutely no sense whatsoever... It not an unfair advantage. You mean to tell me somebody who may hypethetically sign on the dotted line with another school, will just automatically drop his pen, change his mind, and sign with Duke because of that Commercial. Kids aren't naive. Maybe those who believe the that commercial does anything besides fill Coach K's and American Express' pockets are naive. Its bogus. This is what happens when you win. Everybody is jealous because you get all the perks. But if the shoe was on the other foot, everybody else would do it. That commercial has been airing all winter, not just final 4 weekend. Kids aren't stupid. If you are actually involved with kids, you find out they are a lot smarter than you think. And it's just plain ridiculous to say that exposure doesn't affect recruiting...I mean, are you kidding me? I work in advertising. Do you honestly think that the highest quality products, movies, albums, clothes reap the highest sales...I'm afraid it doesn't happen as often as you would hope or expect. At least, not in our market. Sure, the quality of product sells things, and I'm sure the wins make up the majority of Coach K's "brand", but you are living in a dream world if you don't think media positioning and the public perception created by "spots" and "promos" on ESPN and for AMEX don't drive "sales/recruits" in the long run. Yes, people have freedom of choice...blah, blah, blah, but media exposure determines to a great extent the probablity that people will make certain choices. |
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the_way
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Post by the_way on Apr 5, 2005 15:47:05 GMT -5
Players can't be in commercials and college athletics role in advertising IS heavily regulated. But apparently, coaches can put their ugly mug in a commercial and just lap it up. Makes absolutely no sense whatsoever... And it's just plain ridiculous to say that exposure doesn't affect recruiting...I mean, are you kidding me? I work in advertising. Do you honestly think that the highest quality products, movies, albums, clothes reap the highest sales...I'm afraid it doesn't happen as often as you would hope or expect. At least, not in our market. Sure, the quality of product sells things, and I'm sure the wins make up the majority of Coach K's "brand", but you are living in a dream world if you don't think media positioning and the public perception created by "spots" and "promos" on ESPN and for AMEX don't drive "sales/recruits" in the long run. Yes, people have freedom of choice...blah, blah, blah, but media exposure determines to a great extent the probablity that people will make certain choices. We are not talking about sales. We are talking about recruits. Recruits aren't stupid. Have you ever been involved with recruits. Because it is quite obvious you do not have the slightest idea of what recruits look for in signing with a college. This is what you are saying: Recruit A is sitting in his den at his house debating on whether to sign with Duke or Wake Forest. The television is on and Coach K's commercial is now playing. All of the sudden the kid comes under a trance and hears a voice saying (haunting Dark Varder type voice) "come join Duke, come join Duke, come join Duke, you wills sign or else, use the force". Then the kid says thats it, he is going to sign with Duke, because of Coach K's commerical. Please, that is bogus. |
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Post by DuddingtonHoya on Apr 5, 2005 15:50:56 GMT -5
But at least can we update that commercial we play during our televised games? Honestly that commercial is putrid and reminds me of everything I dislike about Georgetown. There ought to be a whole thread devoted to how this can be changed. Our half-time advertisement is the Craig Esherick of college ads. I think they should just show GUGS, JTIII, and maybe an Albright or a Porterfield. What more do you need to know about the university? |
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Post by Fan Of The Game on Apr 5, 2005 15:53:57 GMT -5
The_way, I think you need to differentiate between the current 17 year old who is quite familiar with the schools interested in him, and the 11 year old kid who doesn't know much about either school but now suddenly he's seeing the Duke Coach on during his cartoons. When that Duke Coach comes to see him play when he's 15 it might have more of an impact than the unrecognized Wake Forest Coach.
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SFHoya99
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Post by SFHoya99 on Apr 5, 2005 15:59:28 GMT -5
Honestly that commercial is putrid and reminds me of everything I dislike about Georgetown. There ought to be a whole thread devoted to how this can be changed. Our half-time advertisement is the Craig Esherick of college ads. I think they should just show GUGS, JTIII, and maybe an Albright or a Porterfield. What more do you need to know about the university? I'd throw in William J., Scalia and maybe Buchanan or Hyde (or maybe not). I know they can be polarizing, but I think it speaks a bit to the institution that you can have different viewpoints coming out. Also, Tags, John Guare and the woman who wrote Wit... I think two of the best ads are Michigan -- which focuses solely on a group of astronauts -- and USC, which highlights people like George Lucas and John Glenn. You could even do a series of ads -- Politicans, Writers, Business Leaders. Or a series of scenes in an add: Clinton and Scalia. Guare and Margaret Edson. Albright and Armitage. Tagliabue and one of the myriad of high execs to have attended. |
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angus
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Post by angus on Apr 5, 2005 16:00:05 GMT -5
We are not talking about sales. We are talking about recruits. Recruits aren't stupid. Have you ever been involved with recruits. Because it is quite obvious you do not have the slightest idea of what recruits look for in signing with a college. This is what you are saying: Recruit A is sitting in his den at his house debating on whether to sign with Duke or Wake Forest. The television is on and Coach K's commercial is now playing. All of the sudden the kid comes under a trance and hears a voice saying (haunting Dark Varder type voice) "come join Duke, come join Duke, come join Duke, you wills sign or else, use the force". Then the kid says thats it, he is going to sign with Duke, because of Coach K's commerical. Please, that is bogus. _______________________ Whether you think it is effective or ineffective, the NCAA bans recruiting during dead periods. The commercial is nothing about American Express. It is about Duke the institution. It is about Coach K. It is about his leadership philosophy. And it is right there, over and over during the NCAA tournament, for high school basketball players to watch. Effective or not, the aim from Coach K's point of view clearly is recruiting. Unless CBS allows similar infomercials from all other Division I basketball programs, it (in my view) was inappropriate for CBS to air those "AMEX ad's" |
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