Film: Concussion starring Will Smith

[This Just In]

Film: Concussion starring Will Smith did $11 million this weekend.
It was produced for $35 million and if you include the marketing costs then it will need $70 million to break even.

I thought there would be more customer demand to view a film that talks about CTE and Dr. Bennet Omalu's fight with the NFL to have the information released to the public.

Either this film was released at the wrong time with a Christmas release date (which was done for the awards season) or the general public does not care about the effects of concussions.


The trailer is below:

[hoyainspirit]

Dec 28, 2015 13:48:24 GMT -5 This Just In said:

Film: Concussion starring Will Smith did $11 million this weekend.
It was produced for $35 million and if you include the marketing costs then it will need $70 million to break even.

I thought there would be more customer demand to view a film that talks about CTE and Dr. Bennet Omalu's fight with the NFL to have the information released to the public.

Either this film was released at the wrong time with a Christmas release date (which was done for the awards season) or the general public does not care about the effects of concussions.

Or has no appetite for a movie about concussions. I'm skeptical that your two scenarios represent the only ones which exist.

[njhoya78]

Gee, was another movie released in the past week that garnered a little publicity?