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Post by reformation on May 16, 2010 13:22:14 GMT -5
The B-school has a new ad that plays in the back seats of NYC taxi's. Not sure what to make of that.
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RusskyHoya
Diamond Hoya (over 2500 posts)
In Soviet Russia, Hoya Blue Bleeds You!
Posts: 4,572
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Post by RusskyHoya on May 16, 2010 14:08:34 GMT -5
MSB has timed a massive PR/advertising campaign to go along with the opening of the Hariri building. Daily ads in the Express newspaper, on Metrorail (maybe Metrobus too, but haven't seen those), in WaPo, and even, if I recall correctly, the AirTran in-flight magazine. Plenty of other places too, I'm sure. Seems to primarily be geared toward building a recognizable McDonough brand name for MBA and the various cash cow 'executive' programs like IEMBA and certificates.
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CAHoya07
Diamond Hoya (over 2500 posts)
Posts: 3,598
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Post by CAHoya07 on May 17, 2010 20:24:02 GMT -5
Also saw an MSB ad while watching CNN at Dulles Airport the other day. Probably a good thing, to get the Georgetown name out there some more. The Hariri building is pretty awesome, and came across pretty well on TV.
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jgalt
Diamond Hoya (over 2500 posts)
Posts: 4,380
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Post by jgalt on May 18, 2010 0:14:21 GMT -5
Also saw an MSB ad while watching CNN at Dulles Airport the other day. Probably a good thing, to get the Georgetown name out there some more. The Hariri building is pretty awesome, and came across pretty well on TV. Yes it is good. however i think that ad is only played at the airport, if it is the same one i saw a few months back, but it probably focuses on a more receptive demo than the normal CNN audience considering all the business that flies in and out of dulles because the tech corridor
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